When you heard a word Guerrilla, what comes to your mind instantly? You must have heard a term called guerrilla warfare in books and the internet. Well, guerrilla marketing can also be defined in the same manner. In guerrilla warfare, the most important thing is the element of surprise. In guerrilla marketing too, marketers catch people’s attention unexpectedly in their day to day routines. Guerrilla marketing practices some unconventional marketing approaches that amuse people and create curiosity.
Nowadays, most of the start-ups and even giant brands use guerrilla marketing techniques such as undercover marketing, ambush marketing, ambient marketing and experimental marketing.
