Keyword Research Service

AT eBranding Studio, we perform keyword research by identifying the right audience for your products/services and what they are searching for on search engines. It’s not which keywords your website should target, it is what people are looking for.

In addition to a detailed keyword research portfolio for a website, or even an idea for a website, we will set up test campaigns to give you real keyword results, determining exactly how much you can expect to earn by targeting a given keyword.

We use impression, visitor, and conversion data to give you real results and identify profit potential. Of course, your keyword research report also delivers all of the necessary data you’ll ever need to perform SEO on your website.

eBranding Studio will prepare a fully detailed keyword research report based on any information you have available. Some clients have given us plenty of ideas in the past to get us started. However, we don’t need any information at all to prepare the report. You might come to us saying that you just want some ideas for a profitable niche, and we’ll take it from there – providing multiple sets of keyword data for niches we determine to be profitable.

When you perform a search on Google for a given keyword, chances are good that you see some ads both above and to the right of the search. These advertisements are often key to identifying profitable keywords. We use this method, among other techniques, to help you identify a set of profitable keywords for your business. For example, let’s say you want to target the keyword “dog food.” You’ll have some significant competition from some major brands like pedigree, and purina, as evidenced by the displayed ads, but you can still draw some reasonable conversion data using Google Ads.

We’ll set up a small test advertising campaign to direct traffic to your website, then test each keyword used this way for profitability. Assume that a given ad brings you around 200 visitors during the testing period from 5,000 impressions. Of those visitors, six convert for a total of around $600.00 in profit. This means that each visitor was worth about $3.00 to your business. With a #1 ranking for that keyword in Google, you could expect to see up to a 40% click-through rate. This means that, with a little margin for error, you could expect up to 40% of those 5,000 impressions to come to your site, at the predetermined $3.00 per visitor. Depending on the testing period, that’s a significant profit.

Our conversion testing will not only identify how keywords can be expected to perform, but help you determine whether the required investment for prominent search engine rankings would provide a reasonable ROI over the long run.